MGA: mark gould architect  //  brand identity system + website design 

project: Brand refresh + website design for a new york city architecture & interior design firm

my role: Creative Director/Designer + website UX and UI designer

to do: Led the brand refresh and digital transformation for a New York City-based architecture and interior design firm, modernizing their visual identity to better reflect their architectural precision and sophisticated interior portfolio. Developed a refined identity system and comprehensive stationery suite that aligns with the firm’s aesthetic standards. Directed the end-to-end redesign of the website, focusing on a minimalist user interface and intuitive navigation to showcase high-resolution project galleries. Oversaw the execution of the new brand across all digital and physical touchpoints, ensuring a consistent and elevated professional presence.