toronto pearson international airport - transit campaign (toronto, on) // brand identity
the project: Brand identity + multi-platform transit advocacy campaign lead by toronto pearson international airport to gather government and public support for
a major transit hub to be built at the airport
my role: design director
to do: Spearheaded the creative evolution of a multi-platform transit advocacy campaign, refining design direction and messaging to secure government and public support for establishing a major regional transit hub within the airport’s existing structure. Audited and created brand guides and identity systems for multiple departments within the airport. Orchestrated a holistic design system across both employee- facing and passenger-facing channels, ensuring brand cohesion in a complex environment across physical and virtual touchpoints. Conceptualized and executed a diverse array of design solutions, including OOH, environmental signage, and digital campaigns, to humanize the airport’s large-scale infrastructure goals.