Facebook/Instagram in-feed promotional video (with sound)

the mobile shop // marketing design and art direction (for publicis groupe)

projects: Design and visual direction of all marketing campaigns for The Mobile Shop, a Canadian retailer specializing in mobile phones, electronics and accessories.

my role: Senior Art Director

Defined the brand evolution for The Mobile Shop. Upheld visual standards for all digital execusions online and in-store. Redesign resulted in increased web traffic and foot traffic in stores.

TMS_TopCarrierPlans_30GB_Web_Promo_Desktop_2400x824_EN.jpg

TMS_TopCarrierPlans_50GB_Opt2_Web_Promo_Desktop_2400x824_EN.jpg

TMS_Easter-BlueElement_5K_Web_Phones_Desktop_2400x824 2.jpg

TMS_BAU_V1PhonesPlansPts_Digital-Sign_Horizontal_1920x1080_EN 3.jpg

TMS_BAU_V1PhonesPlansPts_Digital-Sign_Vertical_1080x1920_EN 3.jpg

TMS_SamsungBuds2_Web_Promo_Desktop_2400x824_EN 1.jpg

TMS_BAU_V2_300KTradeIn_Digital-Sign_Horizontal_1920x1080_EN 2.jpg

Valentine'sDay_EnterpriseLocal_In-feed.jpg

In-store digital signage (no sound)

Facebook/Instagram in-feed promotional video (with sound)

Facebook/Instagram story (with sound)

In-store signage (no sound)