remembrance game (new york, new york)   //   creative direction + illustration art direction + brand identity + packaging design

the project: Overall brand identity design for Remembrance “game” card deck and packaging design. Remembrance is an invitation to honour and share memories of those who have passed in ways that feel comforting, connecting, and healing.

my role: Creative Director/Lead Designer

Developed the comprehensive brand identity and packaging for a specialized card deck designed to facilitate communal healing and meaningful conversation. The design strategy focused on creating a visual language that feels comforting, safe, and reverent, supporting the delicate process of honouring loved ones. Engineered the tactile experience of the card deck, ensuring the physical form and material choices align with the project’s healing intent. Oversaw the visual narrative and typography for the prompt-based cards to ensure clarity and emotional resonance for families and communities in mourning.