b.streets condos* (toronto, on) // brand identity
the project: brand identity via LA Inc for new condo building built on Bloor & Bathurst in Toronto.
*2012 BILD Award winner – Best Project Logo, High-Rise (for LA Inc)
my role: art director & designer
to do: create a brand identity evocative of the New York Subway system. The new condo building
wanted to celebrate the diversity and uniqueness of the neighbourhood. It would be approachable,
authentic, eclectic and utilitarian.