AMP: energy drink (pepsi) for idea couture   //   brand identity + packaging graphic design

project: product logo + packaging design concepts for a new energy drink from the pepsi co.

my role: art director/designer

to do: conceptualize + design new brand identity for new energy drink,
create packaging design system concepts for the various energy
drink flavours. the client wanted a cleaner, less aggressive look
commonly associated with most energy drinks.