Facebook/Instagram in-feed promotional video (with sound)
the mobile shop // marketing design and art direction (for publicis groupe)
projects: design and art direction of all marketing campaigns for the mobile shop, a canadian retailer specializing in mobile phones, electronics and accessories. they give shoppers unbiased advice on all mobile carriers and electronics.
my role: senior art director. i was responsible for establishing an interim brand look & feel of brand evolution for the mobile shop brand as well as roll-out the new brand platform for all marketing assets and present the work to client.
to do: provide art direction, lead design, curate music selections, collaborate with copywriters for concepts and promotional campaigns, provide oversight to production staff and establish design direction and storyboarding of all executions of all marketing campaign assets including: animated and still in-store digital signage, website assets, social and email campaign assets
In-store digital signage (no sound)
In-store digital signage (no sound)
Facebook/Instagram in-feed promotional video (with sound)
Facebook/Instagram story (with sound)
In-store signage (no sound)