Facebook/Instagram in-feed promotional video (with sound)

the mobile shop   //  marketing design and art direction (for publicis groupe) 

project: A brand evolution for The Mobile Shop, strategic changes to the look and feel to the in-store signage, web and social ad campaigns. The Mobile Shop, a canadian retailer specializing in mobile phones, electronics and accessories giving shoppers unbiased advice on all mobile carriers and electronics.

my role: Senior Art Director

responsibilities: Defined the brand evolution for The Mobile Shop.  Upheld visual standards for all digital execusions online and in-store. Redesign resulted in increased web traffic and foot traffic in stores

In-store digital signage (no sound)

In-store digital signage (no sound)

Facebook/Instagram in-feed promotional video (with sound)

Facebook/Instagram story (with sound)

In-store signage (no sound)