video art direction + video super design for pharma client via anderson ddb (toronto, on)
the project: design video supers targeting health care practitioners with patients with rheumatoid arthritis. video topics include treatment studies, safety and efficacy and brand anthem videos
target audience: HCPs globally + EULAR medical conference attendees in June 2022 in Copenhagen, Denmark
my role: senior art director, lead designer, storyboarding, directing editors, medical illustrators and animators
video art direction + video super design for pharma client via anderson ddb (toronto, on)
the project: art direct and design video supers for an interview series + a series trailer (three of five videos) of experts on rheumatology targeting health care practitioners with patients with rheumatoid arthritis
target audience: HCPs globally + EULAR medical conference attendees in June 2022 in Copenhagen, Denmark
my role: senior art director, lead designer, storyboarding, wardrobe direction, prop styling direction, directing editors and animators
