primavera life (new york, ny and sulzburg, germany) // brand consultation, illustration, print and packaging design, photo art direction
the project: brand refresh, redesign for the N. American market, 20th anniversary product packaging design, packaging design refresh, print collateral design, photo art direction for a german organic essential oil, skin and bodycare company – all while using the company’s existing brand identity
my role: creative director, lead designer, stylist and photo art director, design consultant
to do: using primavera life’s existing brand identity, I designed/redesigned new and existing print collateral, label and packaging for a north american market as lead overall creative direction, photo art direction