creola bistro (san carlos and san francisco, california)   //   brand identity + menu design 

the project: re-branding an independent new orleans bay area bistros

my role: chief designer + branding and design consultant

to do: Orchestrated a comprehensive rebrand for a legacy New Orleans-inspired bistro, evolving the visual narrative from a traditional eatery to a sophisticated, casual-fine-dining destination. Developed a new visual system that honours a 30-year culinary heritage, balancing the vibrant energy of the Louisiana bayou with the refined minimalism of Northern California. Led the art direction across all brand touchpoints, ensuring a seamless translation of the new identity through environmental graphics, outdoor signage and menu design