helena erin brown (toronto, on)  //  brand identity design

project: Developed a comprehensive and versatile visual identity for a multi-disciplinary professional practice in the mental health and literary space

my role: Creative Director/Designer

Designed a cohesive brand mark and colour palette tailored for resonance across social work and editorial contexts. lllustrated an extensive brand icon library specifically optimized for flexible use within Canva and Instagram. Authored a detailed brand guidelines book to ensure visual consistency across digital platforms and self-managed content creation. The system was engineered to balance clinical professionalism with the warm, expressive nature of a writer’s platform.