video art direction + video super design for pharma client via anderson ddb (toronto, on)

the projects: A suite of pharmaceutical videos introducing a new drug therapy to global healthcare practitioners (HCPs). Art directed an authoritative, editorial style interview series and campaign trailer, brand anthem and animated videos featuring leading experts in rheumatology, tailored for high-level healthcare practitioners.

target audience: HCPs globally + EULAR medical conference attendees in June 2022 in Copenhagen, Denmark

my role: Led the visual narrative for a brand anthem and HCP interview series of films and trailers, distilling complex medical data into high-design, engaging content by directing multidisciplinary teams of medical illustrators, medial writers, animators, and video editors to ensure scientific and aesthetic precision