toronto pearson international airport - environment (toronto, on)   //   branding  

the project: The comprehensive visual identity design for the Environment Department + the design of a paperless boardroom and new electric bus fleet wraps as part of the
launch the new branding

my role: Design director + lead design consultant + illustrator

to do: Established a comprehensive visual identity for the Environment Department, creating a unified brand language for both internal employee communications and public-facing initiatives. The project successfully demonstrated the strategic value of branding within the GTAA, sparking cross-departmental interest in design-led communication. Developed the "Environment" sub-brand, including a custom icon system and illustration style utilized across all corporate channels. Designed large-scale vehicle wraps for the airport’s new electric bus fleet to promote sustainability efforts. Art directed the visual experience for a flagship "paperless boardroom," integrating digital-first branding into the physical workspace.