interbank capital partners (washington, dc) // brand identity and print design

the project: Brand identity redesign + print collateral for an investment bank 

my role: Lead Designer (via Wechsler, Ross & Partners)

to do: Directed a comprehensive identity redesign focused on streamlining the bank’s visual presence for a more modern, sophisticated market position. The project successfully transitioned the firm from a complex legacy system to a simplified, high-impact brand language. Engineered a refined brand mark and company brochure that achieved immediate stakeholder alignment, securing unanimous client approval in the initial design round. Led the creative direction and layout for the brand brochure and quarterly reports, balancing dense financial data with high-end editorial aesthetics. Oversaw complex production specifications, including a custom embossing, featuring a French-fold cover and a deckled edge to reinforce the brand’s prestige.