the goodwin // restaurant brand identity system + art direction (west village, new york city)

tprojects: The visual identity for a West Village restaurant and wine bar in New York City
interior designer: larah moravek, lvm inc

my role: Creative Director/Designer

Spearheaded the visual identity for a West Village restaurant and wine bar, drawing inspiration from the site’s historical roots as a pre-Civil War tobacco factory. Collaborated with LVM Inc. to ensure a seamless transition from brand concept to the physical interior. Developed a cohesive identity system that balances historical heritage with a modern hospitality aesthetic. Art directed and designed all brand touchpoints, including the stationery system, menus, takeout packaging and exterior signage. Designed a bespoke website to establish the brand’s online presence and guest experience.