the goodwin (west village, new york city) // restaurant brand identity system + art direction
the project: The visual identity for a West Village restaurant and wine bar
interior designer: larah moravek, lvm inc
my role: Creative Director
to do: Spearheaded the visual identity for a West Village restaurant and wine bar, drawing inspiration from the site’s historical roots as a pre-Civil War tobacco factory. Collaborated with LVM Inc. to ensure a seamless transition from brand concept to the physical interior. Developed a cohesive identity system that balances historical heritage with a modern hospitality aesthetic. Art directed and designed all brand touchpoints, including the stationery system, menus, and exterior signage. Designed a bespoke website to establish the brand’s online presence and guest experience.