ih8exercise.com   //   brand identity system + website design + ux/ui + art direction + design consultation

project: full branding development + website design for a startup
company focusing on turning exercise haters into exercise lovers

my role: creative director/designer + design consultant

to do: develop brand identity, brand guidelines, art direct all
executions of the new brand, digital collateral and website
+ UX design, social media design, illustration and photography
art direction