ih8exercise.com // brand identity system + website design + ux/ui + art direction + design consultation
project: full branding development + website design for a startup
company focusing on turning exercise haters into exercise lovers
my role: creative director/designer + design consultant
to do: develop brand identity, brand guidelines, art direct all
executions of the new brand, digital collateral and website
+ UX design, social media design, illustration and photography
art direction