west end mamas (toronto, on)  //  brand identity design

project: Full brand identity development for a new health and wellness clinic geared to mothers and mothers-to-be

my role: Creative Director/Lead Designer

to do: Conceptualized and engineered a comprehensive new brand identity, establishing a foundational visual language designed for scalability and impact. Orchestrated the art direction for all brand touchpoints, from high-tactile print collateral and promotional systems to professional business suites. Directed the design and implementation of cohesive indoor and outdoor signage systems, ensuring a seamless brand experience across physical and architectural environments