dairy farmers of canada (toronto, on)  //  logo addition + brand book update

projects: Creation of the “Proud Supporter” brand identity system and its connection to the primary Dairy Farmers of Canada brand (for DDB Toronto) 

my role: Senior Art Director/Designer

Lead the design of the “Proud Supporter” brand identity, ensured visual consistency and brand integrity across all third-party partnerships and retail touchpoints. Designed an updated “Proud Supporter” logo that aligns with current brand standards while maintaining its established equity. Directed the comprehensive update of the Brand Guidelines book, defining the technical specifications for logo usage, typography, and co-branding applications.