brand book + brand typography update (for anderson ddb · toronto, on)   

the project: Update existing brand book + brand typographic treatment art direction

my role: Senior Art Director/Lead designer

to do: Orchestrated the strategic update of the global brand book, codifying new standards and introducing a refined typographic art direction to modernize the visual narrative. Directed the rollout of the updated identity across high-impact advertising campaigns and integrated print collateral, Oversight of custom illustration, ensuring a cohesive and sophisticated aesthetic, visual scalability across all brand touchpoints.