cibc + gtaa toronto pearson   //  financial services messaging for airport takeover (for juniper park) 

project: Service messaging launch for CIBC partnership with GTAA Pearson Airport

my role: Art Director/Lead Designer

responsibilities: Orchestrated the visual narrative for CIBC’s service messaging across Pearson Airport, designing high-visibility "dawn screens" for bank branches and digital kiosks. Integrated illustrations by Martin Bregman into bespoke art into a clean, modern design system optimized for the traveler journey. Directed all campaign executions, including the design and art direction of animated sequences for large-format digital displays throughout Canada’s largest transit hub.