therastep  //  brand identity + print & packaging design

project: Brand identity design, print collateral, packaging, photo art director and website design for a foot care company

my role: Creative Director/Lead Designer and Illustrator

to do: Engineered a sophisticated brand system that bridges the gap between consumer-facing retail appeal and authoritative medical expertise. Orchestrated a holistic brand rollout across premium packaging architecture, high-fidelity print collateral, and web experience. Created a brand system of product use illustrations for use on retail packaging, print and website applications.