chef rudy boquila’s maanghang hot sauce (toronto, canada)   //   brand identity + packaging design 

the project: Branding and marketing hot sauce for an independent Filipino-Canadian chef

my role: Creative Director + Social Media Marketing Director

Directed the comprehensive brand development and market entry for a premium hot sauce line, bridging traditional Filipino flavours with a contemporary culinary aesthetic. The project centered on establishing a bold visual presence for "Maanghang" (Spicy) that resonates with both the chef’s cultural heritage and a modern retail audience. Orchestrated a minimalist design system where the sauce’s inherent pigment serves as the primary palette, allowing the bottle's contents to function as a bold backdrop for the branding. Directed the end-to-end social media strategy, including the design, planning, and copywriting of all promotional content to drive brand awareness and engagement. Oversaw all visual executions of the brand to ensure a cohesive narrative across physical product and digital touchpoints.