raya goods (toronto, on) // brand identity design, illustration, surface design, product design
the project: Conceived and launched a gender-neutral lifestyle brand centered on the philosophy of "good design for all." Developed a distinct visual language using geometric line art and modern patterns, scaling the venture from a personal project into a multi-category retail brand.
my role: Creator & Creative Director
to do: Conceptualized and illustrated original patterns for a diverse product line, including apparel, stationery, and print-on-demand home decor. Managed all brand positioning, social media marketing, and the end-to-end e-commerce experience. Retail Partnerships: Orchestrated and managed high-profile pop-up events and retail collaborations with West Elm, Drake General Store, and Lululemon.