TD   //  video art direction (for leo burnett) 

projects: OLV campaign for td.com/indigenous to announce the opening of the first td branch to open in the Tsuut’ina Nation, Alberta. the OLV launched on the National Day of Truth and Reconciliation

my role: Senior Art Director

Guided creative stewardship over TD Bank’s celebration of the opening of Canada’s first Indigenous branch fully staffed by indigenous peoples via an online video campaign. Ensuring cultural protocols, narratives and client-specific requests were honoured through intentional video art direction. Direction of voice-over talent, music curation and team oversight.