thérapie new york (new york, ny) // branding, graphic illustration, surface pattern design, print design, art direction
the project: seasonal print, signage and promotion design for a boutique department store in new york city's upper west side, branding and promotion for a new store location in a revamped retail space built inside a former church
my role: creative director/designer
to do: in-store & window signage, in-store posters, direct mail design, gift wrap, gift bag + tissue paper surface pattern design, tote bag design and
copywriting, design consultation
not shown: window merchandising creative direction, online marketing & blog design, press kit design, gift card design, etc