3SL creative (new york, ny)

the project: Branding + website redesign a boutique design studio in New York City

illustrator: Cathie Urushibata

my role: Creative Director/Lead Designer

to do: Directed a comprehensive brand refresh and digital overhaul for a New York City-based design studio. The project focused on modernizing the studio’s professional identity while integrating bespoke visual elements to showcase a sophisticated, craft-oriented aesthetic. Orchestrated a refined visual identity and bespoke business card system, collaborating with illustrator Cathie Urushibata to incorporate custom artistry into the brand’s core touchpoints. Led the complete redesign of the studio’s website, optimizing the user experience to better highlight portfolio work and design philosophy.