the goodwin (west village, nyc) // restaurant brand identity system + art direction
the project: full identity/branding for a new restaurant & wine bar
interior designer: larah moravek, lvm inc
my role: creative director
to do: develop new identity, art direct all executions of the new brand
including the stationery system, menus, website and signage
inspiration: the goodwin was the name of a tabacco manufacturer
in Manhattan’s West Village that was founded before the Civil War.