I adore this packaging design for massage oil. I came across it on Communication Arts magazine online. Goes to show exactly (what I believe myself) that not everything has to be loud and obnoxious to be beautiful. In this instance, it's very appropriately quiet considering where these products will live – the spa. I think the typographic design couldn't be more delicate, spot on and gorgeous.
Who doesn't get seduced by beautiful packaging? I love it and enjoy being part of the design process (when I get the opportunity). Lovely Package™ is the place to go to see beautiful, clever and delicious examples of all things packaging design related – from all over. Great name too. Above are just a few examples. Talk about inspiring.