kitsch

if coney island were a store

Take the kitschy, retro aesthetic of Coney Island in Brooklyn, NY and apply it to a department store in Toronto, Canada and you would get Honest Ed's. The façade alone had me transfixed. It's a carnival alright. And it's the only structure on the street and neighbourhood that looks like it could belong in Coney Island (or even Time Square). To briefly describe Honest Ed's: it is a discount department store that seems to have, well, everything. The fact that this place has been around for almost 62 years tells me that there isn't a deliberate attempt at kitsch. Things simply have not changed for years! Apparently, the interior store signage has been hand drawn by the same man for decades. I wonder if anyone has ever attempted to create a typeface based on it.